Work

Packaging, the sixth sense?: A guide to identifying consumer motivation

Year: 1975

Type: book

Author: Ernest Dichter

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W577937719

FWCI:

Cites:

Cited by: 12

Related to: 10