Work

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

Year: 2001

Type: book

Authors: Amy Kallianpur, Leonard M. Lodish, Howard L. Morgan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W578754795

FWCI: 1.353

Cites:

Cited by: 42

Related to: 10