Work

Goodwill und Marketingstrategie

Year: 1985

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85656-2

Author: Hermann Simon

Institution: Bielefeld University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W579740578

FWCI: 9.211

Cites:

Cited by: 82

Related to: 10