Work

International Advertising: Communicating Across Cultures

Year: 1995

Type: book

Author: Barbara Mueller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W579824574

FWCI: 5.76

Cites:

Cited by: 54

Related to: 10