Work

The role and status of UK database marketing

Year: 1995

Type: article

Authors: Keith Fletcher, Colin Wheeler, Julia Wright

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W58021204

FWCI: 4.061

Cites:

Cited by: 17

Related to: 10