Work

Modern Marketing Research: Concepts, Methods, and Cases

Year: 2007

Type: article

Authors: Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W580459104

FWCI: 3.542

Cites:

Cited by: 35

Related to: 10