Work

Managerial Marketing: Strategy and Cases

Year: 1987

Type: book

Authors: Martin L. Bell, Julian W. Vincze

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W580652219

FWCI: 1.631

Cites:

Cited by: 10

Related to: 10