Work

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Year: 2005

Type: article

Authors: Al Ries, Laura Ries

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W580799657

FWCI: 1.275

Cites:

Cited by: 15

Related to: 10