Work

Persuasion in Advertising

Year: 2003

Type: book

Authors: Nicholas Jackson O‚ÄôShaughnessy, John O‚ÄôShaughnessy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W580968885

FWCI: 2.469

Cites: 27

Cited by: 66

Related to: 10