Work

Citizen marketers: when people are the message

Year: 2008

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.45-2704

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W582555069

Cites:

Cited by: 62

Related to: 10