Work

Marketing : an introductory analysis

Year: 1964

Type: book

Source: McGraw-Hill eBooks

Author: John B. Matthews

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W583205241

FWCI: 17.1

Cites:

Cited by: 21

Related to: 10