Work

Planning for R.O.I. : effective advertising strategy

Year: 1989

Type: book

Source: Prentice Hall eBooks

Author: William D. Wells

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W583219762

FWCI:

Cites:

Cited by: 18

Related to: 10