Work

Innovation in Marketing

Year: 2012

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080508788

Authors: Peter Doyle, Susan Bridgewater

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W583582286

FWCI: 6.667

Cites:

Cited by: 50

Related to: 10