Work

Modern Marketing Communications

Year: 1991

Type: book

Source: Springer eBooks

DOI: 10.1007/978-94-011-6868-7

Author: Frank Jefkins

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W586080863

FWCI:

Cites:

Cited by: 25

Related to: 10