Work

The Market Segmentation Workbook: Target Marketing for Marketing Managers

Year: 1996

Type: article

Authors: Sally Dibb, Lyndon Simkin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W586243744

FWCI: 7.257

Cites:

Cited by: 62

Related to: 10