Work

Industrial Marketing Management: A Strategic View of Business Markets

Year: 1985

Type: book

Authors: Michael D. Hutt, Thomas W. Speh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W587630569

FWCI: 11.79

Cites:

Cited by: 37

Related to: 10