Work

Consumer Culture and Personal Life

Year: 2011

Type: book-chapter

DOI: 10.1007/978-0-230-34421-1_12

Author: Dale Southerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W587878094

FWCI: 1.633

Cites:

Cited by: 10

Related to: 10