Work

Reference price theory : a behavioral analysis of consumer response to price changes

Year: 1988

Type: article

Author: Daniel S. Putler

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W588098732

FWCI:

Cites:

Cited by: 1

Related to: 10