Work

Beer and Fast Cars: How Brewers Target Blue-collar Youth through Motor Sport Sponsorships

Year: 1990

Type: book

Authors: David Buchanan, Jane Lev

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W588348437

FWCI: 2.386

Cites:

Cited by: 13

Related to: 10