Work

Wirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion

Year: 1978

Type: book

Source: C.E. Poeschel eBooks

Author: Hartwig Steffenhagen

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W588595828

FWCI: 11.52

Cites:

Cited by: 36

Related to: 10