Work

Werbelehre : Theorie und Praxis der Werbung

Year: 1966

Type: book

Source: C.E. Poeschel eBooks

Author: Rudolf Seÿffert

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W589363541

FWCI: 18.91

Cites:

Cited by: 27

Related to: 10