Work

Buying In: The Secret Dialogue Between What We Buy and Who We Are

Year: 2008

Type: book

Author: Rob Walker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W590874373

FWCI: 7.614

Cites:

Cited by: 32

Related to: 10