Work

The influence of gender and self-monitoring on the products consumers choose for joint consumption

Year: 2015

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2015.05.008

Authors: Linyun W. Yang, Tanya L. Chartrand, Gavan J. Fitzsimons

Institutions: University of North Carolina at Charlotte, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W591003049

FWCI: 0.829

Cites: 71

Cited by: 21

Related to: 10