Work

Twenty Years of Comparative Advertising in the United States

Year: 1993

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1993.11104549

Author: Thomas E. Barry

Institution: Southern Methodist University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W591241381

FWCI:

Cites: 41

Cited by: 26

Related to: 10