Work

Marketing: Concepts and strategies

Year: 1992

Type: article

Authors: Janet R. McColl‐Kennedy, G. C. Kiel, Robert F. Lusch, V. N. Lusch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W59133387

FWCI: 7.056

Cites:

Cited by: 27

Related to: 10