Work

An empirical investigation of the effects of reference prices on sales

Year: 1981

Type: dissertation

Source: Purdue e-Pubs (Purdue University System)

Author: Juhani Rinne

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W591411942

Cites:

Cited by: 11

Related to: 10