Work

Brands and brand management : contemporary research perspectives

Year: 2010

Type: article

Authors: Barbara Loken, Rohini Ahluwalia, Michael J. Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W591849833

FWCI: 24.7

Cites: 64

Cited by: 82

Related to: 10