Work

Segmenting the industrial market

Year: 1983

Type: book

Authors: Thomas V. Bonoma, Benson P. Shapiro

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W591962636

FWCI: 19.61

Cites:

Cited by: 173

Related to: 10