Work

Managing Marketing: Text, Cases, and Readings

Year: 1984

Type: book

Author: Thomas V. Bonoma

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W591991548

FWCI: 1.558

Cites:

Cited by: 15

Related to: 10