Work

Advertising and consumer psychology

Year: 1986

Type: book

Source: Praeger eBooks

Authors: Jerry C. Olson, Keith Sentis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W591997413

FWCI: 17.61

Cites:

Cited by: 170

Related to: 10