Work

Towards a Global Framework for Advertising Self Regulation

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-24184-5_150

Authors: Park Beede, Jean Boddewyn, Sonia Dickinson, Gayle F. Kerr, Kathleen Mortimer, David S. Waller

Institutions: Higher Colleges of Technology, City University of New York, Curtin University, Queensland University of Technology, University of Northampton, University of Technology Sydney

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W59256097

FWCI:

Cites: 11

Cited by: 1

Related to: 10