Work

Advertising and Competition: Theory, Measurement, Fact

Year: 1974

Type: book

Author: James M. Ferguson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W593238923

FWCI: 3.365

Cites:

Cited by: 61

Related to: 10