Work

Analysis for Strategic Marketing

Year: 1998

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim.1998.13.2.186.1

Authors: Vithala R. Rao, Joel H. Steckel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1506669092

FWCI: 10.02

Cites:

Cited by: 40

Related to: 10