Work

The Making of a Name: The Inside Story of the Brands We Buy

Year: 2005

Type: book

Authors: Steve Rivkin, Jack Trout, Fraser Sutherland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W594016979

FWCI: 1.39

Cites:

Cited by: 15

Related to: 10