Work

Marketing: Essential Principles, New Realities

Year: 2004

Type: book

Authors: Jon Groucutt, Peter J. Leadley, Patrick Forsyth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W594528990

FWCI: 4.375

Cites:

Cited by: 35

Related to: 10