Work

Conquering consumerspace: marketing strategies for a branded world

Year: 2003

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.41-1654

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W595510836

Cites:

Cited by: 73

Related to: 10