Work

Marketing : strategy and management

Year: 1982

Type: book

Source: Wiley eBooks

Author: Rom J. Markin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W595517459

FWCI: 3.768

Cites:

Cited by: 12

Related to: 10