Work

Brand Lands – Inszenierung begehbarer Erlebniswelten für den Kunden

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4001-8_13

Authors: Manfred Kirchgeorg, Christian Springer, Beatrice Ermer

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W59653469

FWCI: 3.234

Cites:

Cited by: 9

Related to: 10