Work

Luxury marketing : a challenge for theory and practice

Year: 2013

Type: article

DOI: 10.1007/978-3-8349-4399-6

Authors: Klaus Peter Wiedmann, Nadine Hennigs

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W596836877

FWCI: 15.85

Cites:

Cited by: 50

Related to: 10