Work

Customer Relationship Management: A Databased Approach

Year: 2005

Type: article

Authors: V. Kumar, Werner Reinartz

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W597038712

FWCI: 36.98

Cites:

Cited by: 288

Related to: 10