Work

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Year: 2005

Type: article

Authors: Alice M. Tybout, Tim Calkins

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W597194573

FWCI: 6.357

Cites:

Cited by: 82

Related to: 10