Work

Advertising reach and frequency: maximizing advertising results through effective frequency

Year: 1996

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.33-5196

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W597210930

Cites:

Cited by: 16

Related to: 10