Work

National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect

Year: 2001

Type: article

Authors: Eugene D. Jaffe, Israel D. Nebenzahl

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W597710751

FWCI: 9.474

Cites:

Cited by: 221

Related to: 10