Work

Nielsen : category management : positioning your organization to win

Year: 1992

Type: book

Author: Ntc Business Books

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W597978557

FWCI: 2.668

Cites:

Cited by: 37

Related to: 10