Work

Marketing Communications: Principles and Practice

Year: 1998

Type: book

Author: Philip J. Kitchen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W598576305

FWCI: 3.937

Cites:

Cited by: 123

Related to: 10