Work

Measuring the effect of advertising : a comprehensive approach

Year: 1975

Type: book

Authors: David Corkindale, Sherril Kennedy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W598746561

FWCI:

Cites:

Cited by: 3

Related to: 10