Work

Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution

Year: 2008

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530805000409

Authors: María Pilar Martínez-Ruiz, Miguel Ángel Gómez-Borja, Alejandro Mollá-Descals, José Luis Rojo-Álvarez

Institutions: University of Castilla-La Mancha, Universitat de València, Universidad Rey Juan Carlos

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W599413746

FWCI: 1.693

Cites: 39

Cited by: 8

Related to: 10