Work

The New Marketing Paradigm: Integrated Marketing Communications

Year: 1996

Type: book

Authors: Don E. Schultz, Stanley Tannenbaum, Robert F. Lauterborn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600235255

FWCI: 6.591

Cites:

Cited by: 163

Related to: 10