Work

Profitable service marketing

Year: 1986

Type: book

Authors: Eugene M. Johnson, Eberhard E. Scheuing, Kathleen A. Gaida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W600338744

FWCI: 2.201

Cites:

Cited by: 42

Related to: 10