Work

Zum Problem des Marketing-Mix

Year: 1975

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85894-8_11

Author: Heribert Meffert

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W60036424

FWCI: 13.73

Cites: 7

Cited by: 13

Related to: 10